Tuesday, 18 October 2011

UID has woken up India to MDM

Couple of years back MDM solutions was not even heard in India. Even though MDM had arrived in various other parts of the world including countries like China and Philippines, India had still not woken to that. Any customer that you would go in India like banks and government sectors, it was difficult to make them understand the concept of MDM. Even if they understood there were questions and concerns around basic infrastructure to support that and a big dilemma on the quality of their data. Data Quality is a big throttle to the MDM.

But the story is a little different now. MDM solution was started being conceptualized in various sectors in India with UID. It had become simple to explain MDM to customers if you would just say UID. The statement 'It would give the Unique Identification to each and every customer that you have" rang a bell. It was even easier to explain to my father as to what is the product that I work on. :-)

There is a very interesting video on You Tube also on MDM which is my personal favorite. Do have a look at that.


The IOD event in Las Vegas will showcase some of the interesting use cases of MDM with respect to Retail, Telco and Government sector. All what you wanted to know about IBM MDM will be there at IOD.


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