Wednesday, 25 May 2011

Householding in Telco

Recently I have been looking at MDM Server fitment into a Telco domain. There is lot of scope in the Telco to make it and it is a very heterogeneous vertical. However, the use cases that you would like to demonstrate in a MDM Product which gives you very customer specific view of the story is probably similar.

What could those use cases be and I am adding a few:-
1. Creating a Party
2. Creating a Product
3. Suspect duplicate processing
4. Creating a contract between Party and a Telco product
5. Householding information
6. Establishing Value proposition of a customer
7. Campaign management

Among all the use cases above and I am sure there are quite a few more, householding information is one of the basic concept on which the customer view can give the biggest advantage to any Telco customer. The householding will give the value proposition also to the customer. However the way we define a household may differ in different industry. So in other ways the way we define a householding would be a set of rules using which we can group people together.

There is a very interesting article on the following site about householding that is very informational.

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